Hi, I'm

Archana
Dhankar

Transforming Marketing for Success

With 18 years of international marketing experience I have worked in both VC and PE-backed organisations and have led marketing teams to delivere pipeline growth and brand uplift.

Contact

18 years

Experience

250+ Projects

Completed

4

Awards

Projects

Key digital projects I have led

Thought Leadership

Positioned leaders as experts at scale on social networks

AI in Marketing

Implemented AI-enabled tools to drive efficiency and value creation.

Cloud Product Launch

Leveraging a 360-degree marketing campaign

Marketing Automation

Spearheaded multiple projects enhancing efficiency across campaigns

Influencer Marketing

13 years of experience managing B2B and B2C influencer strategies

Content Creator

Executed brand collaborations to engage audience in the lifestyle space

Why Choose Me

My Experience Area

Go-to-Market Strategy

90%

Content Strategy

85%

Account-Based Marketing

85%

Brand Experience

85%

Demand Generation

98%

Customer Experience

80%

Performance Marketing

98%

Marketing Operations

80%

Portfolio

My Amazing Work

All
Podcast
LinkedIn
Case Studies
Instagram

Recommendations from Coworkers

Awesome Service!

During our recent global pandemic, her marketing acumen in many areas was recognized by leadership as she and her small team had the ability to create unique experiences for the EDB customers ranging from online events to digital media outreach with amazing results.

Carole Bailey

Awesome Service!

She transformed EDB's marketing efforts in EMEA, showing passion and dedication for the work above and beyond the call of duty. When she started, the marketing program in EMEA was in rough shape, but she turned that around, building an excellent program and team.