Marketing Consultant & Strategic Brand Building

Welcome

My Name is Archana. I help define & grow brands through creative & innovative marketing techniques

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About

About me

Marketing innovator with extensive experience in social media, digital marketing and growth strategy creation.

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Archana Dhankar

Digital Marketing & Brand Strategist

Archana has an in-depth understanding of brand management and content creation, and currently heads the Global Marketing team for Aspire, managing UK, US, and APAC teams.

Archana also holds a bachelors degree in computer engineering and an Exec MBA from Warwick Busiess School, and has a high aptitude for crunching data and numbers.

During her career span of 14 years, she has established an impressive track record of driving higher ROI through her marketing initiatives and intelligent use of digital media. She has worked in diverse sectors including Financial Services, SaaS and Business Intelligence, across different geographies and has helped scale up businesses of various sizes, from early stage start-ups to successful IPOs.

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Awards

Published On

My Resume

Resume

Demand Generation, Growth Hacking, Project Management, Marketing Automation, Analytics & Reporting

Work in “Aspire”

Jul 2017 - Present

  • Responsible for Marketing Budgets across UK, US & Asia and Marketing P&L
  • Managed Marketing Automation Project using AI based Tool
  • Worked on Aspire Re-brand, Social Engagement, Content & Video Marketing Strategy
  • Executed Multi-Channel campaigns including Digital, PR & Events
  • Worked on New Client Acquisition Campaigns

Work in “Dynistics”

Oct 2015 - June 2017

  • Worked on Brand Messaging, PR, insight-led stories, thought leadership and speaking opportunities
  • Responsible for Market & Customer Research for new product development & enhancements
  • Organised 5 internal hosted events & Managed 15 external events
  • Implemented Net Promoter Score to measure customer satisfaction and worked alongside sales to drive new leads using Account Based Marketing techniques

Work in “Purplebricks”

Nov 2014 - Sep 2015

  • Managed Digital Marketing during the GEO-Targeted national launch,
  • Improved website conversion rate using optimization & AB testing stragies
  • Lead an Extensive SEO project to enhance local search rankings
  • Responsible for content, email marketing campaigns and brand messaging

Work in “Mimecast”

Apr 2011 - Oct 2014

  • Accountable for Online market strategy, Media Buying, SEM, Web analytics, Social media and online brand protection.
  • Managed Global site redesign and Usability testing to successfully launch new Mimecast website in 2013
  • Implemented end to end Marketing Automation Project, Authored Lead Nurturing & Scoring Process & Mentored 30 people in marketing automation (Marketo)
  • Accountable for SEO strategy & Blog optimization and conducted internal Blogging Workshops

What i do

Services

Let me help you grow your business

  • Market Research
  • Competitive Positioning
  • Customer Acquisition
  • Customer Experience
  • Customer Loyalty

Marketing Strategy

My aim is to help businesses achieve organic, profitable growth by focusing on three critical building blocks: an outside-in approach that puts customers first, a differentiated customer experience and internal capabilities that ensure you deliver optimal customer interactions at every touchpoint.

  • Paid Google Ads
  • Display Ads
  • Email Marketing
  • Marketing Automation
  • Off/On page Search Engine Optimisation

Digital Marketing

I use all aspects of digital marketing services to build a fully scalable performance based marketing plan, which is built upon a foundation of intent—understanding how consumers decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, my aim is to convert consumer intent into conversions

  • Blogs
  • Case Study
  • Whitepapers
  • Photography
  • Videos

Content Marketing

I specialise in creative content with measurable returns. I have over 15 years experience in SEO & content marketing working with the world’s largest brands and start-ups alike. I provide technical SEO recommendations and strategies for clients, as well as link building and content marketing to help establish domains and improve their ranking potential and long-term performance. My work also helps with researching and creating content for case studies, reports and whitepapers

  • Social Content
  • Social Advertising
  • Influencer Marketing

Social Media Marketing

As a social media consultant, I know how to tell brand stories, engage communities, and get people talking. I'm also an expert in building online communities and engaging with pr & influencers on social media. Specializing in Influencer Marketing, I have helped brands reach a new audience and drive sales and brand presence. I've also been running an award-winning fashion & lifestyle blog for more than seven years.

  • User interface design
  • User Journey
  • Conversion rate optimization

Web Design

I've worked with clients from all over the world on a huge number of projects, from small scale sites for individuals and small businesses to projects spanning many months and in some cases many years for larger, long-standing customers. I use my skills across interaction design, digital strategy, user research, and information design to create digital user journeys that help businesses achieve desired conversion results.

Ready to order your project ?

my skills

Skills

Business & Marketing Strategy

To streamline digital marketing efforts and teams, I firmly believe in providing a complete digital solution for the businesses I work with. Adept at developing and implementing go-to-market plans for all regions across the world, I help prioritise the most scalable and valuable markets and delivering a profitable ROI from digital marketing activity.
I am highly proficient in creative development, website operations, enterprise platform management, line management, project management and collaborating with a diverse set of stakeholders.

Social Media Marketing
95%
Search Engine Optimisation
90%
Marketing Automation
95%
Paid Digital Advertising
90%
Team Management
85%
Marketing Reporting
95%
Content Marketing
95%

TOOLS

Google Adwords

Google Analytics

Marketo

Salesforce

Hubspot

Wordpress

Clients

Testomonials

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