A Look At Human Nature and Science Behind E-mail Marketing Automation
Hello everyone! I am really excited to share my first guest post on SEMRush Blog! (P.S. they have some other grest articles too!)
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.
Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer. And this is where marketers end up creating detailed flowcharts to map out all the e-mails that will be sent to different segments based on the defined user journey.
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