Should we start a Corporate Blog?

With the Web2.0 trend in the industry, more and more companies have started using blogs as new marketing tool, to the extent where blogs have transformed themselves into brand elements, as blogs now have the power to give a voice and a personality to a company. Still, should we start a corporate blog? Is a […]

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With 2 decades of experience leading global marketing teams, I help B2B organizations transform their marketing strategy, optimize digital channels, and implement innovative technologies.

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Archana Dhankar is a marketing leader with 20 years of experience specializing in demand generation and go-to-market strategy. Based in London, she drives significant business growth through innovative marketing approaches and AI implementation.