As customers get smarter and markets grow in size, selling becomes more challenging than ever. The key lies in gaining the trust of the audience by conveying the authenticity of your brand. This is where leveraging the word of a niche influencer can help because whatever they say is like the Holy Grail for the […]
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For anyone new to the concept, an “influencer” is a person or a dynamic group, that has garnered a considerable fan and follower base on social media or real life, with focus on a niche topic of interest. The tactic of influencer marketing (IM) is great for businesses to leverage and connect with a niche […]
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Digital marketing has witnessed the meteoric rise in the past decade, with enterprises of all sizes and from across the globe embracing the internet to extend their popularity. The journey till date has been a phenomenal one as digital marketers have come a long way in this time span. They have stepped out of the […]
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My Views as published in http://www.digitalvidya.com/blog/top-digital-marketing-trends-for-2017-what-experts-expect/ As foreseen for Digital Marketing Trends 2016, here are few Digital Marketing Trends 2017 that I expect to see: 1. New Technologies to Track & Measure Conversion in the Era of Dark Social In 2017, nearly 1.81 billion people will engage in conversations with their peers on channels like WhatsApp, […]
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