As market competition grows, businesses need to create innovative selling tactics to drive customer engagement. And by businesses, I mean both B2C and B2B models, the latter being the tougher nut to crack. When it comes to breaking the norms of conventional digital advertising, influencer marketing is a tactic that has emerged as a winner. […]
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Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach. […]
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Recently, “big data” has been a widely used term in the business world. Rest assured, it is not just another buzzword which will be replaced soon by a newer concept or trend. In its most lucid conception, big data refers to the vast amount of consumer information – specifically pertaining to their behaviour and interactions […]
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Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and while they sound futuristic (and at one point, they were), the truth is this: the future is here. These technologies are a reality, and they are disrupting every part of the business, including marketing. For those who […]
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Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the global mobile phone penetration stands at 68%, with 5.135 billion unique mobile users. Of these users, 3.722 billion are active mobile internet users, and 2.958 billion people use social media from their phone. As if that wasn’t […]
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