Voice Search: The Future of Digital Marketing

The role of smart digital assistants such as Google Assistant, Apple Siri and Amazon Alexa is no longer confined to home automation; these are influencing businesses as well by fueling the concept of “hands-free, voice-based searches”. The convenience of voice-based searches vis-à-vis searches by typing keywords and questions is unmatched. It comes as no surprise […]

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With 2 decades of experience leading global marketing teams, I help B2B organizations transform their marketing strategy, optimize digital channels, and implement innovative technologies.

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Archana Dhankar is a marketing leader with 20 years of experience specializing in demand generation and go-to-market strategy. Based in London, she drives significant business growth through innovative marketing approaches and AI implementation.