In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal as the preferred medium for consumption of content. As per the State of Video Marketing in 2018 report by Hubspot, 81% of businesses use video as a marketing tool and 97% of marketers say that video has […]
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In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell products and services to them with every click, it’s easy to get frustrated and ignore all advertising and content altogether. And in fact, many customers do. But the rise of personalisation in marketing is slowly, but surely, […]
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The competition in the digital domain is getting fierce with every passing day, which requires marketers to stay on their toes. Today we all need to think of innovative marketing strategies that make them stand apart. Growth hacking has emerged as a powerful approach to propel the business to incredible heights. It refers to a […]
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Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organisations are readily adopting it, for improving their sales and revenues with a target-based approach. […]
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Archana Dhankar is a digital marketing specialist with over 10 years of progressive experience in digital marketing, interactive strategy and e-Commerce. Currently heading the digital marketing team at Dynisticsand accomplished in creative development, website operations, enterprise platform management. She has worked with diverse start-up brands on their revenue gains and brand awareness through the intellectual use of […]
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