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8 ways dashboards can help marketers speed up their data process

By: Archana Dhankar The original blog post was published on B2BMarketing.Net. Click the link to read the full post goo.gl/7lx6r9 Today’s marketers have more access to data, manage multiple marketing campaigns, website traffic, social media, customer enquiries, media planning and events than ever before. You are responsible for ensuring every single activity is tracked, managed and a […]

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Visualisation / fashionforroyalsgmailcom

All work and no play? How Marketing can benefit from gamification

By Archana Dhankar This blog post was featured on Digital Marketing Magazine, click the URL for the full article: https://goo.gl/c3NEKq Marketing lives and dies by profit and loss. Every overhead, spend or investment made is scrutinised, and clear justification is often demanded in the boardroom. Moreover, now, the profession faces the most challenging environment in its history, […]

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With 2 decades of experience leading global marketing teams, I help B2B organizations transform their marketing strategy, optimize digital channels, and implement innovative technologies.

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Archana Dhankar is a marketing leader with 20 years of experience specializing in demand generation and go-to-market strategy. Based in London, she drives significant business growth through innovative marketing approaches and AI implementation.