As market competition grows, businesses need to create innovative selling tactics to drive customer engagement. And by businesses, I mean both B2C and B2B models, the latter being the tougher nut to crack. When it comes to breaking the norms of conventional digital advertising, influencer marketing is a tactic that has emerged as a winner. […]
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Selling online only came into existence a few years back and has its unique challenges, one such being buyers having no way to experience the product except seeing it on a device screen. No wonder, brands have been looking for novel ways to convince them about the value they offer. Influencer marketing is one of […]
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As customers get smarter and markets grow in size, selling becomes more challenging than ever. The key lies in gaining the trust of the audience by conveying the authenticity of your brand. This is where leveraging the word of a niche influencer can help because whatever they say is like the Holy Grail for the […]
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Influencer Marketing is one of digital marketing’s widely used strategies alongside email marketing and performance marketing, still gaining popularity each day. Influencers and their active social media handles, become a means for companies to connect and engage with the masses, making it a more affordable, yet, effective way of tapping into the target audience with […]
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For anyone new to the concept, an “influencer” is a person or a dynamic group, that has garnered a considerable fan and follower base on social media or real life, with focus on a niche topic of interest. The tactic of influencer marketing (IM) is great for businesses to leverage and connect with a niche […]
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One trend we all need to remember is Fake me Not!! The more you fake, the less you make. Be it whatever! In the last few years, there has been a lot of content, fake and real. Don’t pretend that you are big if you are not because your followers can spot the difference. If your […]
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Ever since I was a little girl, I was fascinated by everything fashionable, and as I grew up, the desire to contribute to the fashion industry, became progressively stronger. I initially started by writing in the blogosphere. Soon I extended my reach by integrating the blog with social media through Facebook. The dynamic world of […]
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Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach. […]
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In a world of shorter-than-even-before attention spans, and a sheer overload of content, video is fast replacing verbal as the preferred medium for consumption of content. As per the State of Video Marketing in 2018 report by Hubspot, 81% of businesses use video as a marketing tool and 97% of marketers say that video has […]
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The role of smart digital assistants such as Google Assistant, Apple Siri and Amazon Alexa is no longer confined to home automation; these are influencing businesses as well by fueling the concept of “hands-free, voice-based searches”. The convenience of voice-based searches vis-à-vis searches by typing keywords and questions is unmatched. It comes as no surprise […]
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