Recently, “big data” has been a widely used term in the business world. Rest assured, it is not just another buzzword which will be replaced soon by a newer concept or trend. In its most lucid conception, big data refers to the vast amount of consumer information – specifically pertaining to their behaviour and interactions […]
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Skills are undoubtedly the mainstay of professional success as they determine how much you can contribute to your workplace, and in the era of AI, soft skills emerge as the more valuable ones because they cannot be replicated by machines. No wonder, 57% of the senior leaders give precedence to them over hard skills. Here […]
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In a world that is overcrowded with content, where customers get bombarded with companies trying to hard sell products and services to them with every click, it’s easy to get frustrated and ignore all advertising and content altogether. And in fact, many customers do. But the rise of personalisation in marketing is slowly, but surely, […]
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2018 has been an eventful year for the digital industry as several technologies have disrupted the landscape. With 2019 just around the corner, there is curiosity around the trends that will stay strong in the New Year and the new ones which are likely to emerge. Let us unveil the trends that will dominate the […]
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Machine learning. Artificial Intelligence (AI). Deep learning. These buzzwords have been thrown around for a while now, and while they sound futuristic (and at one point, they were), the truth is this: the future is here. These technologies are a reality, and they are disrupting every part of the business, including marketing. For those who […]
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Mobile has undoubtedly become the mainstay of online selling and branding today. According to WeAreSocial’s ‘Digital in 2018’ report, the global mobile phone penetration stands at 68%, with 5.135 billion unique mobile users. Of these users, 3.722 billion are active mobile internet users, and 2.958 billion people use social media from their phone. As if that wasn’t […]
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The competition in the digital domain is getting fierce with every passing day, which requires marketers to stay on their toes. Today we all need to think of innovative marketing strategies that make them stand apart. Growth hacking has emerged as a powerful approach to propel the business to incredible heights. It refers to a […]
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Digital marketing has witnessed the meteoric rise in the past decade, with enterprises of all sizes and from across the globe embracing the internet to extend their popularity. The journey till date has been a phenomenal one as digital marketers have come a long way in this time span. They have stepped out of the […]
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E-commerce is a booming trend, yet it is the competition that makes selling in this domain a true challenge. As more and more sellers are coming up with unique elements on their online stores, there is absolutely a need to stand apart as far as content is concerned. You cannot just serve run-of-the-mill content on […]
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As consumers are increasingly bombarded with content, communication and information from every angle, every minute, everyday, they are increasingly turning to sources they trust for recommendations on which brands to buy in to – and this is where influencers come into the picture. Simply put, an influencer is someone who has the power to impact […]
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