For the past few years, I have caught myself shopping seamlessly from the comfort of my home, car and even a restaurant! All thanks to the convenience of the smartphone, I no longer have the patience to visit crowded malls, browse through each product, wait for the shop assistant to provide information and worst of […]
Read More
Social Media Surprises dominated 2016 with most of the social channels like Instagram, Facebook, Twitter, etc. rolling out new features. And 2017, will see the explosion of live video streaming which saw its emergence last year. Although pre-recorded video marketing will be in every marketer’s handbook, brands will increasingly use real-time videos to engage with […]
Read More
My Views as published in http://www.digitalvidya.com/blog/top-digital-marketing-trends-for-2017-what-experts-expect/ As foreseen for Digital Marketing Trends 2016, here are few Digital Marketing Trends 2017 that I expect to see: 1. New Technologies to Track & Measure Conversion in the Era of Dark Social In 2017, nearly 1.81 billion people will engage in conversations with their peers on channels like WhatsApp, […]
Read More
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organisations are readily adopting it, for improving their sales and revenues with a target-based approach. […]
Read More
By: Archana Dhankar The original blog post was published on B2BMarketing.Net. Click the link to read the full post goo.gl/7lx6r9 Today’s marketers have more access to data, manage multiple marketing campaigns, website traffic, social media, customer enquiries, media planning and events than ever before. You are responsible for ensuring every single activity is tracked, managed and a […]
Read More
By Archana Dhankar This blog post was featured on Digital Marketing Magazine, click the URL for the full article: https://goo.gl/c3NEKq Marketing lives and dies by profit and loss. Every overhead, spend or investment made is scrutinised, and clear justification is often demanded in the boardroom. Moreover, now, the profession faces the most challenging environment in its history, […]
Read More
Archana Dhankar is a digital marketing specialist with over 10 years of progressive experience in digital marketing, interactive strategy and e-Commerce. Currently heading the digital marketing team at Dynisticsand accomplished in creative development, website operations, enterprise platform management. She has worked with diverse start-up brands on their revenue gains and brand awareness through the intellectual use of […]
Read More
Excerpts from an Article From Digital Vidya: “The three trends we will see emerging in 2016 will be Video Ads and video Marketing. The Video Landscape is changing drastically and hence the communication channel will also change for people. I see these interactive mediums to be at the forefront and many brands leveraging the same. […]
Read More
Hello everyone! I am really excited to share my first guest post on SEMRush Blog! (P.S. they have some other grest articles too!) E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought. Today it is […]
Read More
After working on multiple website redesign and refresh projects, I personally know that redesigning a website can be a great feeling, which means – Out with the Old and In with the New. But as exciting as the project to redesign a website can be, there are equally, more important and critical things that need to be […]
Read More